Custom Fine Jewellery. In 2013, Amy Follwell launched Bijoux by Amy in Toronto. Amy’s goal in creating this business was to provide a service that would take a nerve-racking experience, like procuring an engagement ring, and make it an exciting adventure. Using her refined level of expertise, Amy acts as a concierge to her clients by advising them on everything from ring styles to gemstone selection, as well as how to get the best value for their given budget. Bijoux by Amy offers exclusive access to high-end jewellery through a fully customized process. Amy prides herself on creating uniquely beautiful rings of extraordinary quality and value.