Discover Charlottetown, the region’s destination management organization, provides a valuable and affordable way for you to reach visitors and grow your business.
A non-profit, partner-based organization, Discover Charlottetown is dedicated to supporting their partners and positioning Charlottetown as a must-visit destination through coordinated marketing initiatives and strategic product development.
DiscoverCharlottetown.com is the go-to site for visitors planning their trip to the city. Get even more referral traffic to your business and generate additional sales by taking advantage of the following advertising opportunities.
Featured prominently on the homepage, on the bottom of select inside pages & located at the top of the category that your business is listed in (e.g., Places to Stay, Things to Do, Food & Drink), have your business front and centre as one of the first listings visitors will see. Use it for general promotion of your business or to feature a specific seasonal offering, packages, etc. The featured listing will link directly to your website.
Custom Blog & Social Media Post
Blog content will be created by Discover Charlottetown in partnership with you. Your blog post will be featured on the blog main page for 2 weeks, be featured on social media, and continue to live on the site. This addon option also includes $50 towards a boosted post on Facebook/Instagram, as well as an Instagram story that links directly to the blog.
Reach people who have signed up for the E-Newsletter by featuring your business! Sent out a minimum of 6 times per year. Maximum 2 businesses per newsletter.
These are great, cost-effective opportunities to get brand new photos taken for your businesses and help us to elevate the image of Charlottetown across all media! Basically, we split the cost of hiring a professional photographer 50/50 and we both get access to the photos to help with marketing. It’s a win-win
This English guide serves as Charlottetown’s lure piece for all off-island inquiries and is sent to households across North America to people who request the publication directly. The guide is also available to view & download online at DiscoverCharlottetown.com, distributed to CAA offices, tour operators, the NFL Ferry, all Visitor Information Centres on PEI, businesses across the Island, and by Tourism PEI for inquiries about Charlottetown.
This guide is the official publication for Charlottetown and the ONLY Charlottetown-specific publication available both on and off-Island. The online 2022 Travel Guide can be found HERE for reference.
Travel Guide Advertising Rates for Partners:
*We are offering a early bird discount advertising rates of 25% for the 2022 Charlottetown Travel Guide if booked before January 20222.
For more information or to book, please contact us at [email protected] or call 902.629.1864