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Partner Advertising Opportunities

Discover Charlottetown, the region’s destination management organization, provides a valuable and affordable way for you to reach visitors and grow your business.

A non-profit, partner-based organization, Discover Charlottetown is dedicated to supporting their partners and positioning Charlottetown as a must-visit destination through coordinated marketing initiatives and strategic product development.

2022 Partnership Advertising Opportunities

Website is the go-to site for visitors planning their trip to the city. Get even more referral traffic to your business and generate additional sales by taking advantage of the following advertising opportunities.

Featured Partners
Featured prominently on the homepage, on the bottom of select inside pages & located at the top of the category that your business is listed in (e.g., Places to Stay, Things to Do, Food & Drink), have your business front and centre as one of the first listings visitors will see. Use it for general promotion of your business or to feature a specific seasonal offering, packages, etc. The featured listing will link directly to your website.

  • $200 / month (minimum 2 consecutive months | Maximum of 8 spaces)

Partner Advertising Opportunities


Partner Advertising Opportunities 1

Custom Blog & Social Media Post

Blog content will be created by Discover Charlottetown in partnership with you. Your blog post will be featured on the blog main page for 2 weeks, be featured on social media, and continue to live on the site. This addon option also includes $50 towards a boosted post on Facebook/Instagram, as well as an Instagram story that links directly to the blog.

  • $500 / Blog & Social Post

Partner Advertising Opportunities 2

Newsletter Advertising

Reach people who have signed up for the E-Newsletter by featuring your business! Sent out a minimum of 6 times per year. Maximum 2 businesses per newsletter.

  • $100 / Newsletter

Co-op Photoshoots

These are great, cost-effective opportunities to get brand new photos taken for your businesses and help us to elevate the image of Charlottetown across all media! Basically, we split the cost of hiring a professional photographer 50/50 and we both get access to the photos to help with marketing. It’s a win-win

  • $200 / Photoshoot
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For more information or to book, please contact us at [email protected] or call 902.629.1864

The 2022 Charlottetown Travel Guide

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This English guide serves as Charlottetown’s lure piece for all off-island inquiries and is sent to households across North America to people who request the publication directly. The guide is also available to view & download online at, distributed to CAA offices, tour operators, the NFL Ferry, all Visitor Information Centres on PEI, businesses across the Island, and by Tourism PEI for inquiries about Charlottetown.

This guide is the official publication for Charlottetown and the ONLY Charlottetown-specific publication available both on and off-Island. The online 2022 Travel Guide can be found HERE for reference.

Travel Guide Advertising Rates for Partners:
*We are offering a early bird discount advertising rates of 25% for the 2022 Charlottetown Travel Guide if booked before January 20222.

  • Full page $1,500 ($500 discount)
  • 1/2 Page $937.50 ($312.50 discount)
  • 1/4 Page $562.50 ($187.50 discount)
  • Outside back cover $1,987.50 ($662.50 discount)
  • Inside front cover $1,875 ($625 discount)
  • Inside back cover $1,875 ($625 discount)
  • Photo add-on for your listing $150

For more information or to book, please contact us at [email protected] or call 902.629.1864